Making it real: Press Release for Product Porch

PRODUCT PORCH by Specific Merchandise and Vitrine @ MCASD

August 4, 2011 – January 22, 2012
Opening Event August 4th 7-10 PM at 1001 Kettner Blvd
 
Specific Merchandise and Vitrine are excited to announce a new pop-up project:
PRODUCT PORCH, a six-month retail-experiment at the Museum of Contemporary Art San Diego. Invited by chief curator, Kathryn Kanjo, Brooks Hudson Thomas and Blaire Dessent are taking over the MCASD museum shop in the Downtown MCASD location at 1001 Kettner Blvd. throughout the run of the Pacific Standard Time exhibition Phenomenal: California Light, Space, Surface, which will be on view through January 22, 2012.
 
Please join us at MCASD’s TNT (Thursday Night Thing) on August 4 from 7-10 PM opening celebration for the PRODUCT PORCH. Titled “TNT: Emerge,” the evening focuses on emerging design, music, and taste.
Brooks and Blaire will be joined by David John of You Have Been Here Sometime http://youhavebeenheresometime.blogspot.com/ , the acclaimed art and interiors blog, for an informal discussion about the PRODUCT PORCH and their respective projects.
 
PRODUCT PORCH will serve as a laboratory for what a museum-shop could be. Featuring new design objects, furniture and accessories made by emerging and established artists and designers, the shop will serve as a destination for new design and creative retail in San Diego. Continually rotating merchandise along with a series of interactive programs inspired by the exhibition will offer a reason for people to continue to return to the Museum.
 
PRODUCT PORCH is the collaboration between Brooks Hudson Thomas and Blaire Dessent, who both grew up in La Jolla and are especially proud to bring their projects home to San Diego.. Thomas operates the Los Angeles and Joshua Tree-based Specific Merchandise, a creative retail project offering artist-made furniture, editions, found objects, and artwork. Paris-based Dessent owns an online boutique called Vitrine (thevitrine.com), presenting artists’ editions, housewares, and personal accessories made by artists and designers from Europe and the United States. The two attended La Jolla High School together more than 20 years ago, but only met last year when their similar interests and business models brought them together.  Both have backgrounds in contemporary art, Thomas as an artist, and Dessent as an art historian. After two informal collaborations in Los Angeles and in New York City, Product Porch is their first official business partnership.
The offerings at PRODUCT PORCH complement those featured in the X Store, the Museum’s gift shop in La Jolla. The X Store offers a full range of books on contemporary art, architecture, photography, and culture, in addition to a selection of children’s products, gifts items for the home or office, and personal accessories.
 
In addition to the debut of Product Porch, this will also be the first opportunity for many people to view the work of artists Larry Bell, Mary Corse, and James Turrell, whose work is being installed on a staggered schedule leading up to the official grand opening of Phenomenal: California Light, Space, Surface on September 25.

List of artists up next! Stay tuned.